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Lincoln Introduces Black Label at Home Luxury Experience in New York City


The unique Black Label at Home penthouse showcases Black Label design themes in four bedrooms, three bathrooms and on a private rooftop heated pool that offers a spectacular view of the city skyline.

Invited guests can select a Black Label Lincoln MKZ or Lincoln MKC for personal use during their stay. In addition, guests have access to concierge services and a curated list of luxurious Black Label-inspired experiences in Manhattan, including access to some of New York’s most exclusive spots and difficult-to-secure reservations.

Black Label is Lincoln’s most elevated expression of luxury and personal service. In addition to enjoying premium materials such as Venetian leather, Alcantara® and designer woods, Black Label customers also receive enhanced personal service such as remote vehicle-service calls, off-site concierge visits and membership privileges that include anytime car washes and exclusive dining experiences at upscale restaurants belonging to the Black Label Culinary Collection network.

Black Label at Home was introduced at an exclusive location in the Hollywood Hills over the winter before relocating to a private residence in South Florida. Lincoln will continue the program in Dallas following its stay in New York. To create each experience, Lincoln partners with MAS Event + Design, interior design firm hOmE NYC and Condé Nast Media Group.

Black Label at Tribeca

Black Label design themes and personal services will be showcased in Tribeca as Lincoln continues its signature sponsorship of the renowned film festival.

A Black Label Filmmaker Lounge will welcome visitors at the Spring Studios hub during the 12-day festival. The lounge will include furniture outfitted with materials and designs inspired by Center Stage, Indulgence, Modern Heritage and Oasis.

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